Before you publish an AI-built website

Start with the job the website needs to do

Write down the main action a visitor should be able to complete. For a service business, that might be sending an enquiry. For a portfolio, it might be understanding the work and contacting its creator. Keep that action in view as you review the site. A visually impressive page can still fail if the next step is hard to find.

Read every claim as the business owner

AI-generated copy can sound confident without having a basis for what it says. Check experience, credentials, client names, locations, opening hours and any promises about results. Replace examples with accurate information. Remove testimonials that were not supplied by real people with permission to use them. If a section needs a fact you do not yet have, leave it out until you do.

Try the page with a phone

Open the website on an actual phone. Read the headline without zooming. Open the menu and close it. Follow the main button. Check whether images push useful information too far down the screen or obscure the text. Pay attention to long words, prices, addresses and other details that often wrap differently on a narrow screen.

Complete the enquiry or purchase path

A button that changes colour when pressed is only the beginning. Follow it through the whole journey. For a contact form, send a clearly labelled test and verify where it arrives. For checkout, use the payment provider’s test environment and confirm the final state. Record what you verified and what still depends on a live service. Do not call an integration complete because its logo appears on a page.

Check the information behind the design

Give each page a descriptive title. Write useful descriptions for meaningful images, use headings in a sensible order and make link text explain its destination. Check that contact information is correct. Remove placeholder pages and links before sharing the site. These small details help visitors understand what they are looking at and where they can go next.

Make one deliberate final pass

Read the site from top to bottom as if you had never seen the business before. Ask whether you understand the offer, believe the supporting information and know how to act. Keep a short list of remaining issues and resolve them in context. The goal is a site someone can use with confidence.

Why this matters to my work

I’m Sal Talash, founder of UOVA. Website generation is one part of the work. I am equally interested in the decisions that follow: how the design is reviewed, how it can be changed and how a creator knows it is ready to share. That is the perspective behind this checklist.