Founder, UOVA — Toronto
Founder of UOVAAn AI website builder and creative studio.
Sal Talash
What I’m building
I’m building UOVA, an AI website builder and creative studio. You describe a business; it gives you a designed website you can keep editing.
Most of my attention goes to what happens after the first version appears: how a design gets reviewed, how it gets changed, and how the person whose name is on it knows it is ready to share.
Recorded on uova.com
UOVA
Describe a business. Get a designed website. Edit it until it is right.
- 01Describe itStart with the business in your own words: what it does and who it is for.
- 02See it designedUOVA returns a designed website rather than a blank template.
- 03Keep editingKeep changing it after the first version, because a real website never stays finished.
Principles
What I care about
Most of my attention goes to what happens after the first version appears.
-
Review what you can point to.
Feedback becomes useful when it describes something observable. Name the element, explain the effect and describe what the visitor needs to understand.
From “How to review a website design with a clear brief” -
The second version is the real one.
A website keeps changing after its first design. Editing and maintenance belong in the product from the beginning, not after it.
From “What technical work brings to product thinking” -
Say it in plain words.
Name the scope in ordinary language: “This is a sample layout” or “This integration still needs configuration.” Precise wording gives the next test a clear starting point.
From “A product demo should explain the work” -
The person whose name is on it decides.
Read every claim as the owner would. If a section needs a fact you do not yet have, leave it out until you do.
From “Before you publish an AI-built website”
Writing
Notes on the work around a website
Practical notes on the work around a website: the brief before it, the review during it and the demo after it. Prepared with AI assistance; fictional examples are labelled as fictional.
- 01Before you publish an AI-built websitePublishing
- 02How to review a website design with a clear briefDesign review
- 03Show the empty state in the design reviewInterface design
- 04A product demo should explain the workProduct communication
- 05A useful website brief starts with a decisionProject practice
Elsewhere, in other places
LinkedIn · Medium · Blogger
- 01Before you publish an AI-built website: six practical checksLinkedIn
- 02A website handoff should make the next change easyLinkedIn
- 03The two-minute decision recordLinkedIn
- 04Turn “make it feel premium” into feedback a designer can useMedium
- 05A contact form is not finished when the success message appearsMedium
- 06Write errors that help people recoverMedium
- 07The real cost of a website builder is the second yearMedium
- 08A better brief for an AI-built websiteBlogger
Video
Short guides
- How to Choose a Website Builder Without Overpaying, a short guide on the Sal Talash YouTube channel.
How to Choose a Website Builder Without Overpaying
- Core Web Vitals in Plain Words (LCP, INP, CLS), a short guide on the Sal Talash YouTube channel.
Core Web Vitals in Plain Words (LCP, INP, CLS)
- 6 Accessibility Checks Before You Publish a Website, a short guide on the Sal Talash YouTube channel.
6 Accessibility Checks Before You Publish a Website
- Two Typefaces, One Accent Colour, a Brand System You Can Keep, a short guide on the Sal Talash YouTube channel.
Two Typefaces, One Accent Colour, a Brand System You Can Keep
- Find Broken Links on Your Website With a Free W3C Tool, a short guide on the Sal Talash YouTube channel.
Find Broken Links on Your Website With a Free W3C Tool
- Full-Page Screenshot of Any Website, No Extension, a short guide on the Sal Talash YouTube channel.
Full-Page Screenshot of Any Website, No Extension
- See What Google Shows for Your Website, a short guide on the Sal Talash YouTube channel.
See What Google Shows for Your Website
Profiles
Elsewhere
Sal Talash on LinkedIn, Field notes on the web, YouTube, Medium, Blogger, X, Pinterest, Quora, DEV, Vimeo: a short tour of UOVA, LinkedIn article: Focus is a list of things you have agreed not to do and Medium: Core Web Vitals for small-business sites.